Tuesday, May 14, 2013

STYLE PROFILE: Splendid

As many of you know, Babe. is a huge fan of Splendid. The luscious materials, fashion forward styles, and bright colors, keep us coming back for more.

Splendid is the brain child of  Moise Emquies, a law school graduate, who is now credited with creating the world's most perfect T shirt.  While waiting for the results of his California bar exam, his friend asked him to dabble in design and make a shirt to sell in her boutique. Emquies dove into the opportunity, learning everything he could about textiles, design, and what it would take to make the ultimate shirt. He found the highest quality fabric he could and his first design sold out very quickly. During this time he had gotten a job at a law firm, but still continued to design shirts for his friends boutique.  He improved and modified his shirts with each design and eventually opened his own fashion company called Leopold.  Through Leopold, he was was introduced to Pamela Protzel, who would later become the head designer of Ella Moss (another Babe. favorite ;)) which is also owned by Emquies.

Splendid is the culmination of  the softest fabrics and most color absorbing yarns in the world in order to make the ultimate t shirt.  After a ten year search Emquies has found the perfect combination, using 50% supima cotton, which gives the fabric body, and 50% micro modal, which is a super soft form of rayon that deeply absorbs dye. In 2002, Splendid the brand was born, with a full t-shirt collection including 9 different body styles. Since then, the brand has expanded, carrying all types of clothing for women, men, and children.   Splendid is also mostly manufactured in the USA, which also makes it stand out from other brands. Comfortable, stylish, and effortless, Splendid makes us look like a million bucks while feeling like we are wearing light weight pajamas.

Here are some Splendid styles currently available at Babe. Being stylish never felt so good!

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